A/B Test
1 token / session
Randomly assign each participant to one variant and compare outcomes across groups.
Choose this if
you test landing pages, messaging, packaging or feature variants between subjects.
Results look like
conversion or rating per variant with statistical significance – »Variant B outperforms A by 12% (p=0.03)«.
Try it yourself
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Starter templates
Design A/B test – starter
Between-subjects comparison of two design variants. Each participant sees one variant and rates or converts on a goal.
Packaging A/B test – starter
Between-subjects comparison of two packaging variants. Each participant sees one variant and rates purchase intent or shelf appeal. Vary one packaging attribute at a time, otherwise the difference cannot be attributed to anything specific.
Logo concept A/B test – starter
Between-subjects comparison of two logo concepts. Each participant sees one concept and rates fit, memorability or preference. Swap these placeholders for image stimuli and keep size, background and crop identical across concepts.