Paradigms
Seven research paradigms with ms-precision timing, demos, templates, and publication-ready exports.
Seven research paradigms
Survey
Structured questions with Likert scales, multiple choice and open text. No stimuli required.
Explore →⚖️Blind Comparison
Participants pick their preferred option from a pair or group. No right or wrong answer – you are measuring preference.
Explore →🎯Categorical Perception
Show a reference item, then ask participants to pick which of two options matches it. There is a correct answer – you measure accuracy and RT to reveal categorical effects.
Explore →🔀A/B Test
Randomly assign each participant to one variant and compare outcomes across groups.
Explore →⏱️Reaction Time
Measure how fast participants respond to a stimulus with millisecond precision.
Explore →📏Method of Adjustment
Participants drag a stimulus until it perceptually matches a reference. Continuous DV captures illusion magnitude or perceptual thresholds.
Explore →📖Vignette Study
Scenario-based judgement: show a short written or illustrated scenario, then ask participants to rate or choose. AI-generated scenarios optional.
Explore →Or build from scratch
Advanced – I know what I'm doing
DIY escape hatch – no template, no paradigm-specific guidance. All 9 builder steps unlocked with no paradigm-specific pruning. For designs that do not fit any template.
Explore →