Blind Comparison
1 token / session
Participants pick their preferred option from a pair or group. No right or wrong answer – you are measuring preference.
Choose this if
you want to rank wines, logo variants, product photos, or any set of items by participant preference.
Results look like
a leaderboard with ELO scores and confidence intervals – »Item A beats Item B 68% of the time«.
Try it yourself
Which packaging design looks more premium?
1 / 8 · Click your preference
Starter templates
Blind taste test – starter
Pairwise blind comparison of food / beverage samples. Participants pick the preferred option; ELO ranking reveals the leader.
Portfolio ranking – starter
Rank a set of creative works (photos, illustrations, prototypes). Quad or pair comparison yields a defensible leaderboard.
Wine ranking – starter
Blind pairwise comparison of wine samples; the ELO leaderboard reveals the preference ordering. Serve the samples coded and in counterbalanced order, and keep the codes here neutral so the labels themselves carry no cue.